Rheinland-Pfalz
Every afternoon–seven days a week–my father-in-law reads the Frankfurter Allgemeine Zeitung (FAZ) from cover to cover. Even with the special Saturday edition, it generally takes him about two and a half hours to read on his living room couch. Since 1960, the paper’s best-known advertising slogan has been “Dahinter steckt immer ein kluger Kopf” or “Behind it you’ll always find a clever mind.” This is our homage to the FAZ’s famous ad campaign.
